Tobi Fadolapo Home

Tobi Fadolapo · Creative marketing

Campaigns shaped by insight.

I develop campaign ideas from audience insight through concept, visual storytelling, copywriting and art direction.

MSc Digital Media and Global Communication, University of Niagara Falls. One year as Art Director at X3M Ideas in Lagos.

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Four bilingual Kilishi Bites pouches on a spice-strewn table beneath the campaign headline. Kilishi Bites Conceptual · Academic · Solo Walnut kitchen island at dusk with an integrated beverage cooler and the line “Make Room for the Moment”. Stirling Conceptual · Academic · Solo Campus digital billboard from the Responsible GenAI Use campaign at the University of Niagara Falls. Responsible GenAI Live capstone · Solo

Selected work

Three solo campaigns and an academic prototype. Kilishi Bites and STIRLING are conceptual coursework; Responsible GenAI is a live, evaluated capstone. My X3M Ideas work is covered by client confidentiality and is not shown here.

Kilishi Bites launch key visual: four bilingual stand-up pouches — Spiced, Mild, Smoky BBQ and Vegan — on a spice-strewn table under the headline “Kilishi Means bold Nigerian flavour you will want to say twice”.

Kilishi Bites

Bold Nigerian flavour, crafted for Canada.

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A full launch plan for a Nigerian dried-meat snack entering Canadian retail: a four-variant bilingual packaging system, a national teaser platform built on one unfamiliar word, and a twelve-month measurement framework.

Academic Solo project Integrated launch Packaging Out-of-home Retail Social
Stirling showroom vignette: a panel-ready beverage cooler set into warm walnut cabinetry with a charcoal stone counter, branded header and a QR panel reading “scan to find a retailer”.

Stirling

Designed to belong. Ready to host.

A thirty-day integrated launch for a premium panel-ready beverage cooler, running from social and CRM through to the showroom floor and the retailer sell sheet.

Academic Solo project Product launch Art direction CRM Retail

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Campus digital billboard from the Responsible GenAI Use campaign at the University of Niagara Falls.

Responsible GenAI at UNF

AI should support your thinking, not replace it.

A live campaign hub that turned university AI policy into guidance international students could act on. My master's capstone, measured and reported.

Academic Live · Solo project Capstone Strategy Web Measurement

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Academic Interactive prototype Figma

Academic Writing Guide

An interactive guide prototype for academic writing.

Ask me about the prototype

What I bring to a team

Campaign development

Interrogating a brief, building the positioning and message house, then planning the paid, owned, earned and trade activity that carries it.

Visual storytelling

Art direction across packaging, key visuals, out-of-home, point-of-sale, experiential builds and short-form video storyboards.

Copywriting

Campaign lines, social and email copy, sell sheets, and translating technical specification or policy into language people act on.

Creative coordination

Moving a brief through strategy, design and stakeholders, and keeping a multi-channel asset system consistent across every touchpoint.

Measurement

KPI frameworks, GA4 events and UTM structure, A/B test matrices, and post-campaign reporting that ends in a decision rather than a number.

AI-assisted production

Using generative tools for research, concepting and asset production, with human judgment kept on claims, accuracy and brand fit.

Background

Education

MSc, Digital Media and Global Communication
University of Niagara Falls, Ontario, Canada. January 2025 – July 2026.
BSc, Mass Communication
Babcock University, Ilishan-Remo, Nigeria. August 2019 – July 2023.

Experience

Art Director, X3M Ideas Limited
Lagos, Nigeria. November 2023 – October 2024. Concept development and art direction for an international agency's multi-client portfolio across food, finance, beverage and public-sector campaigns. The work itself is covered by client confidentiality.

Certifications

Google Digital Marketing & E-commerce Professional Certificate
2026
X Ads Manager Fundamentals
2025
TCPS 2: CORE — Course on Research Ethics, Government of Canada
2025
O2 Academy — Advertising Creative Concept Development
2022

Tools

Design and production
Photoshop, Illustrator, InDesign, Figma, Canva, CapCut
Analytics and platforms
GA4, Metricool, X Ads Manager, WordPress, Wix, Framer

Got a brief that needs taking from insight to shelf?

I am looking for a creative marketing role with a Canadian agency or in-house team. The fastest way to reach me is email, and I reply to everything.

Email fadolapotobi@gmail.com LinkedIn